Insights
Practical GEO & SEO, no hype
Guides written by Herman. Where something is uncertain, I say so.
Guide · 6 min read
What is Generative Engine Optimization (GEO)?
What GEO means, how it differs from SEO, and why firms should care now.
Read →
Checklist · 7 min read
A practical GEO checklist for your website
Ten concrete changes — technical, structural and content — you can make this month.
Read →
More guides coming — how to test your visibility across AI engines, and how to read citations. Want a topic covered? Tell me.